Every year, I watch the same thing happen: Easter sneaks up on people. One week you're barely out of winter, and the next you're scrambling for basket stuffers at 10 PM on a Saturday. Easter 2026 falls on April 5 — earlier than last year — and the best sales are already live.
This guide covers where the real deals are right now at Amazon, Target, and Walmart — with specific products and prices I've verified this week — plus Easter gifts for every age and a deal-stacking strategy that works every time.
Easter deals roll out in waves over about three weeks. Knowing the timing helps you buy the right things at the right moment.
| When | What to Buy | Why |
|---|---|---|
| Mid-March | Baskets, non-perishable gifts, decorations | Full selection, no stockouts yet |
| Mar 25–27 | Everything on your list | Target Circle Deal Days (40% off) + Amazon Big Spring Sale start |
| Mar 25–31 | Electronics, home, fashion, spring gear | Amazon Big Spring Sale (open to all shoppers) |
| Week of Easter | Candy, perishable treats, last-minute fillers | Buy fresh items close to the holiday |
| Apr 6+ (post-Easter) | Candy, decorations, clearance baskets | 50–75% off clearance — stock up for next year |
Not every store is good at everything. Here's where each retailer earns your money this Easter — with deals that are live right now.
Amazon's Big Spring Sale runs March 25–31 and is open to all customers. Right now, Easter-specific deals are already live with discounts up to 40–60% off across toys, gifts, and basket supplies. For even more savings, check the latest Amazon deals.
Deals worth grabbing now:
Easter Gifts Under $50 — Curated page of Easter-ready gifts including toys, beauty sets, and spring gear, all under $50 with Prime shipping.
Easter Baskets Under $15 — Pre-made and fillable baskets for kids and adults starting under $15, ready to ship.
Up to 40% Off Easter Deals — Rotating Easter deals on basket stuffers, toys, and spring décor.
Target is arguably the best all-around Easter store this year. Circle Deal Days (March 25–27) will feature 40% off deals across categories, and their Easter candy section is already running BOGO 50% off. Target Circle members get personalized discounts stacked on top — grab the latest Target coupons here. To maximize your savings, you can also refer to our Target Sales Guide, which covers strategies for stacking offers.
Deals worth grabbing now:
Easter Sale Shop — Full Easter hub with baskets, décor, outfits, and egg hunt supplies. Easter décor starts at $5.
$5 & Under Easter Finds — Budget-friendly basket stuffers, decorations, and small gifts all priced at $5 or less.
Easter Candy — BOGO 50% Off — Favorite Day treats, egg hunt chocolate, and seasonal cupcakes are all buy-one-get-one 50% off with Circle.
Walmart wins on price and variety. Their Easter section covers candy from $1, basket fillers from $1, and even a complete Easter meal for 8 under $5 per person. If you're filling multiple baskets on a budget, this is where to start. Check Walmart coupons and savings tips for additional ways to stack discounts.
Deals worth grabbing now:
Easter Shop — One-stop hub for candy, baskets, décor, hosting supplies, toys, and fashion.
Basket Ideas from $1 — 5-step basket builder: pick a basket, add eggs & grass, add candy, fill it up, and add books & activities. Top 100+ fillers.
Easter Meal for 8 Under $5/Person — Full feast (mains, sides, dessert) in one tap. Prices valid through April 4.
Easter Candy from $1 — 780+ items, from $1 PEEPS and Brach's jelly beans to Lindt truffles and Cadbury eggs.
Amazon
| Item | Price | Savings / Note |
|---|---|---|
| Easter Gifts (curated page) | Under $50 | Prime free shipping |
| Pre-made Easter Baskets | Under $15 | Ready to gift |
| Toys & Games Easter Deals | Up to 60% off | Expires Apr 2 |
| Spring Sale (fashion, beauty, home) | Up to 55% off | Mar 25–31, open to all |
Target
| Item | Price | Savings / Note |
|---|---|---|
| Favorite Day Easter Candy | BOGO 50% off | Circle members |
| Easter Egg Hunt Chocolate & Candy | BOGO 50% off | Circle members |
| $5 & Under Easter Finds | From $1 | Décor, stuffers, gifts |
| Circle Deal Days (Mar 25–27) | 40% off deals | Sitewide event |
| Spring Break Beauty Must-Haves | BOGO 25% off | Skin, hair & sunscreen |
Walmart
| Item | Price | Savings / Note |
|---|---|---|
| PEEPS Harry Potter Butterbeer Chicks | $1.52 | Walmart exclusive |
| Cadbury Mini Eggs 9 oz | $4.97 $12.55 | 60% off |
| Lindt LINDOR Truffles 5.1 oz | $4.97 $14.85 | 67% off |
| Stanley Quencher 40oz Tumbler | $24.97 $45.00 | 44% off — great basket gift |
| LEGO Decorative Easter Egg | $19.98 | Ages 8+, top seller |
| Easter Meal for 8 | Under $40 total | Under $5/person, valid thru Apr 4 |
| LEGO Creator 3in1 Cute Bunny | $15.97 $19.99 | Rollback, 20% off |
The classic basket formula still works: one toy, one book, some candy, and one useful item. That puts you at roughly $25–30 per basket — the sweet spot most parents aim for.
Sensory & musical toys — Musical egg baskets, percussion shakers, and bubble push toys. GUND's "My 1st Easter Basket" plush playset is a perennial favorite.
Soft plush baskets — Skip hard wicker for toddlers. Walmart's plush bunny baskets start at $6.60.
Board books — "Bluey: Easter" ($4 at Walmart), "Little Blue Truck's Springtime" ($7.57), and "The Itsy Bitsy Bunny" ($9.07).
LEGO — The LEGO Easter Bunny & Chick Set ($12.99) and Decorative Easter Egg ($19.98) are both top sellers this season.
Outdoor toys — Sidewalk chalk, bubbles ($1–$4 at Walmart), water balloons, and kites.
Craft kits — Crayola Scribble Scrubbie Farm Pets ($7.84), egg craft kits, and watercolor sets.
Candy — Reese's Peanut Butter Eggs, Cadbury Mini Eggs, and Brach's Classic Jelly Beans remain the top sellers every year.
Adult Easter baskets are a real thing now — and the best ones skip generic chocolate in favor of small luxuries people wouldn't buy for themselves, all in the $10–50 range.
Self-care: Laneige Berry Sleeping Lip Mask (~$24), The Ordinary serums (~$10), Grace & Stella under-eye masks ($9.86 at Walmart), and bath bomb sets (~$13).
Food & drink: Bonne Maman preserves sampler (~$14), Lindt LINDOR Easter truffles ($4.97 at Walmart — 67% off), and artisan chocolate bunnies.
Elevated everyday items: Stanley Quencher tumbler ($24.97 at Walmart, down from $45), Owala Kids water bottle ($24.97), or a King Arthur Baking Dough Whisk (~$15).
Browse Amazon's Easter Gifts Under $50 page for more ideas that ship fast with Prime.
Buying at the right store during the right sale is step one. Step two is stacking. Here's my playbook:
Activate cashback first. Before clicking "buy," turn on Rakuten or Capital One Shopping. Easter-season rates run 1–5% at Amazon, Target, and Walmart.
Check for promo codes. Visit the Amazon, Target, and Walmart deal pages on CouponLines for verified codes. Target alone has 10 active coupons right now, and Amazon has 7.
Use store cards. Target's Circle Card saves 5% on every order. Amazon Prime Visa earns 5% back. Walmart+ OnePay Card earns 5% back at Walmart. Pick the card that matches where you shop most.
Buy candy in bulk bags. An 80-piece Hershey assortment bag at Walmart runs $9.94 — far cheaper than buying individual items. Target's BOGO 50% off Easter candy stacks with Circle for even deeper savings.
Shop post-Easter clearance on April 6. Decorations, plastic eggs, and non-perishable candy hit 50–75% off. I buy next year's supplies every April — it's the single biggest seasonal savings hack.
Easter 2026 is Sunday, April 5. Good Friday is April 3. This is a moderately early Easter — plan your shopping in mid-to-late March for the best selection and prices.
Most promotions begin 2–3 weeks before Easter Sunday. The biggest events this year are Target Circle Deal Days (March 25–27) and Amazon's Big Spring Sale (March 25–31). Post-Easter clearance (50–75% off) starts Monday, April 6.
For kids: sidewalk chalk, bubbles ($1), PEEPS ($1.52), Brach's jelly beans ($1.84), LEGO Easter Bunny set ($12.99), and card games. For adults: The Ordinary serums (~$10), Grace & Stella eye masks ($9.86), and Lindt truffles ($4.97). Walmart and Target's $5-and-under sections are the fastest way to fill baskets cheaply.
$25–30 per child and $20–40 per adult is a common range. Focus on one standout item plus a few smaller fillers rather than packing in quantity. With the deals available this year, those budgets go further than you'd expect.
Candy is the top seller by a wide margin — Americans spend over $3 billion on Easter candy each year, according to the National Confectioners Association. Top-selling items include:
Reese's Peanut Butter Eggs, Cadbury Mini Eggs, PEEPS, and Lindt Gold Bunnies
Easter baskets and spring apparel (especially kids' outfits)
Toys and games, home décor
2026 trending items: LEGO Easter sets, Squishmallows baskets, Bluey products
Pre-Easter sales (Amazon Big Spring Sale, Target Circle Deal Days) typically offer 20–40% off gifts, toys, and spring essentials — worth waiting for.
Candy and decorations stay fairly steady before Easter, but post-Easter clearance hits 50–75% off starting the Monday after.
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